Hearts connected by music, happiness resonating together.

The Happiness Concert is a representative initiative among Acecook Vietnam’s social contribution projects, embodying a sustainable commitment to connecting people through music and humanistic values.

Launched in 2016, the Happiness Concert is an annual symphony series co-hosted by Acecook Vietnam and the Vietnam National Symphony Orchestra (VNSO). Aiming to bring classical music closer to the general public, it is held in major cities such as Hanoi and Ho Chi Minh City, and will expand to Hue starting in 2025. In addition to indoor concerts, outdoor activities such as flashmobs and fusion performances of Western music and ethnic instruments are also carried out, serving as a bridge between tradition and modernity.

The “Happiness Concert” held at the Ho Chi Minh City Opera House.