In 1992, Mr. Hiroshi Muraoka, a member of the Board of Directors of Acecook Japan at that time, received a ‘Proposal on the current situation and future potential of the instant noodle market in Vietnam’ from the Marubeni Group. Therefore, he and several colleagues set out to visit neighboring countries for market observation. It was during this trip that they visited Ho Chi Minh City for the first time.

Sitting on old cyclos, the Japanese ‘visitors’ strolled through Saigon’s small streets, which had few traffic lights. They silently observed people riding Honda Cub ‘swallow-wing’ motorcycles and admiringly watched the graceful ao dai flowing in the wind. Upon reaching Ben Thanh Market, they were overwhelmed by the bustling trading atmosphere, with people carrying and shouldering goods, and a diverse range of products from dried goods and various fermented sauces to clothes and fabrics.

To them, the ‘Pearl of the Far East’ back then was a simple yet dynamic and vibrant place. Many things seemed disorganized and antiquated, yet they offered a sense of novelty and charm. Observing the rich culinary culture and the bright-faced, eager-to-learn local people, Mr. Muraoka felt that this country would develop incredibly strongly. He believed this would be a place where Acecook Japan could leverage its accumulated technology, know-how, and experience. At that time, Mr. Muraoka was certain that by producing instant noodles together with the Vietnamese people, Acecook could contribute to Vietnam’s development, and the local population would be thrilled by it.

After the Lunar New Year (Tet) in 1993, Prime Minister Vo Van Kiet traveled to Japan. This was considered one of the milestones for the later development of diplomatic relations between the two countries and opened up many trade opportunities for both sides. At that time, Vietnam had just overcome a long period of hardship; although there were still many issues to resolve, it possessed boundless potential.

Also in 1993, Mr. Muraoka Keiji – then General Director of Acecook Japan, and Mr. Ida Takeshi – General Director of Sanyo Foods Company, decided to invest in the instant noodle industry in Vietnam, with Acecook as the main shareholder. With the participation of Vifon Company and Marubeni Corporation, the ‘Vifon – Acecook Joint Venture’ partnership was formed. Driven by the philosophy of ‘contributing to society through FOOD’, from its very first days, Acecook made two firm commitments to the Vietnamese Government:

First, to elevate and develop Vietnam’s processed food industry, contributing to making the culinary lives of the Vietnamese people safer and richer.

Second, to actively export products embodying Vietnamese culinary culture to the world.
From then on, Acecook Vietnam’s inspiring journey began.

After about a year and a half from receiving the investment certificate and establishing the company, the Vifon – Acecook Joint Venture happily welcomed its “firstborn” amidst the overflowing joy of all its employees.

In every person’s life, the first things often hold significant meaning and are truly memorable. The same goes for a company’s formation and development. After two years of intensive market research, factory construction, importing machinery and equipment, and sourcing raw materials, the journey of the Vifon – Acecook Joint Venture was finally able to “bear fruit” with its first product being launched to the market.

When first established, this joint venture’s shared home was just a small compound, located behind Vietnam Food Industries Joint Stock Company (Vifon). It served simultaneously as the factory, warehouse, and even the office, all within an area of over 7,000 m2.

The launch ceremony for the first product took place in that small warehouse, which was originally used to store finished goods after production. In those early days, both infrastructure and financial conditions were challenging, so all preparations for the event were very simple. To make space, all items in the warehouse were cleared and moved into one corner. The company’s employees, each lending a hand, cleaned everything meticulously. The main stage was built using cargo pallets, with a small tarpaulin hung behind it, bearing a line that would go down in history: “Welcome esteemed agents to the product launch ceremony of Vifon – Acecook Joint Venture Company.”

That “firstborn” was recorded in its “birth certificate” with the name “Highclass Beef Pho Flavor Noodles” and had an official retail price of 2,000 VND per packet. Upon hearing the announcement, agents immediately expressed concern: instant noodle prices on the market only ranged from 700 to 1,000 VND, so how could a product nearly three times that price possibly sell?

However, the company’s Board of Directors at that time had a different perspective; they believed Vietnamese consumers deserved a more “premium” product. And the premium quality the company created didn’t just come from the name “Highclass,” but also from the product’s inherent value. Setting standards according to Japanese instant noodle products, the company demanded very high food safety and hygiene for all input raw materials. Therefore, when Vietnamese suppliers could not meet the quality, the company had to resort to international sourcing. This naturally meant increased production costs, making it very difficult to compete on price with similar instant products already on the market.

Although “every beginning is difficult,” the company’s Board of Directors did not “become discouraged by the hardships.”

They emphasized with strong determination: the company must continue its journey to become a “Symbol of Quality,” and keep searching for a solution to the pricing challenge to fully win over Vietnamese consumers.

The year 1999 marked a memorable milestone when Acecook Vietnam was first voted by consumers as a ‘High-Quality Vietnamese Product’ – a prestigious title reflecting the trust and affection consumers held for the brand.

More than just an award, this was also the first testament to Acecook’s persistent journey in pursuing its mission: to provide high-quality, safe products that suit the taste of Vietnamese people.

Since then, this title has served as a driving force for the company to continuously innovate, improve technology, and elevate production standards. As of 2024, Acecook Vietnam has been consistently honored as a ‘High-Quality Vietnamese Product’ for over two decades. This consistent string of achievements has contributed to building brand trust and affirming its position in the domestic consumer food market.

In 2000, Acecook Vietnam officially introduced the first Hảo Hảo instant noodle package to consumers – marking the beginning of a familiar culinary legend in every Vietnamese kitchen. With its chewy, delicious noodles and rich, characteristic spicy and sour flavor, Hảo Hảo quickly captured the hearts of millions of consumers.

Coincidentally launched during the boom of martial arts films featuring “Hảo hán tử” (good heroes) and “Hảo cô nương” (good ladies), the name “Hảo Hảo” thus became familiar and easy to remember… When enjoying a bowl of noodles at a restaurant, drinking wine, or listening to good music, people would often pound the table and exclaim, “Hảo à!”—meaning “Good!” or “Excellent!” Therefore, when Acecook Vietnam chose “Hảo Hảo” for its product name, it quickly became a beloved “name” by people of all ages, from urban areas to rural villages, and swiftly rose to lead the Vietnamese instant noodle market.

More than just an instant product, Hảo Hảo has become a symbol of convenience, warmth, and connection – accompanying countless family meals, student snacks, or memorable long trips.

From a small noodle package, Hảo Hảo has embarked on a grand journey – contributing to shaping Vietnamese culinary habits for over two decades.

On May 5, 2001, Acecook Vietnam established a branch in Hưng Yên with manufacturing and business functions, marking a strategic step in its nationwide expansion journey. The presence of the factory in Hưng Yên not only helped strengthen supply capabilities, bringing products closer to consumers in the Northern and Central regions, but also contributed to nationwide brand coverage – a crucial foundation for the strong growth phase that followed.

First launched in 2002, Hao Hao Spicy Sour Shrimp Instant Noodles didn’t just become a common instant noodle product; it evolved into an icon deeply intertwined with the daily lives of millions of Vietnamese consumers. With its rich spicy and sour flavor, perfectly suited to Vietnamese tastes, and its distinctively chewy noodles, Hao Hao quickly made its mark and became a familiar choice for every occasion—from a hurried breakfast or a midday office break to a simple late-night meal for students far from home.

The arrival of Hao Hao was a crucial milestone in Acecook Vietnam’s development journey, marking a significant shift in understanding the tastes and culinary habits of domestic consumers. The Spicy Sour Shrimp flavor—researched and developed from the inspiration of Vietnamese cuisine—demonstrates Acecook’s commitment to delivering products that are not only delicious and convenient but also deeply connected to Vietnamese culture and emotions.

For over two decades, Hao Hao has continuously innovated in quality, packaging, and user experience, yet it has always preserved that familiar taste that has resonated with generations. To date, over 20 billion packs of Hao Hao have been consumed—a testament to consumers’ trust and the product’s enduring vitality.

Throughout its 30-year journey alongside the Vietnamese people, Hao Hao is not just Acecook’s pride but also a ‘national friend’—where flavor and memories blossom together with every meal.

This was when Acecook Vietnam recognized the great potential of the Southern market and decided to invest in building a production facility in a developing industrial area like Binh Duong. This is one of the province’s strongly developed industrial areas, with convenient transportation infrastructure, providing easy connections to neighboring provinces and cities such as Ho Chi Minh City, Dong Nai, and other regions. This location not only optimizes the transportation of raw materials and product distribution but also supports Acecook in expanding its Southern market. Since this time, the Binh Duong branch has become one of Acecook’s important pillars, helping the brand reach further on the international map.

The factory here is equipped with modern production lines, applying Japanese technology – a foundation that helps Acecook create products meeting high standards of quality and food safety. Famous products such as Hao Hao instant noodles, De Nhat Pho, or Phu Huong vermicelli can all be produced or supported in production from this branch. Here, production processes are strictly controlled, from raw material selection to finished product packaging. The company applies a rigorous quality management system, ensuring products are not only delicious but also safe for consumer health.

Three days was the average travel time for North-South trains. This geographical distance led to price differences between the two regions of the country. This wasn’t just an issue for instant noodles but also a concern for countless other industries. Even newspapers had different prices in Hanoi and Saigon, depending on where each newspaper’s headquarters were located.

That’s why in the early 2000s, people in Hanoi only drank Hanoi beer, and people in Saigon only drank Saigon beer. This created a certain delay and discrepancy: a product selling well in one place might not necessarily sell well in another. Acecook Vietnam’s Board of Directors was very concerned about this. The Vietnamese economy was entering a development phase, and instant noodles had become an essential commodity. As national income increased, so did purchasing power. Therefore, Acecook Vietnam needed to transform its noodle packet into a ‘national product’ – meaning consistent quality and price across the entire country. A packet of noodles bought in the center of a big city and in the remote rural villages had to be the same in every aspect.

During this time, Acecook Vietnam officially established its Marketing department, primarily responsible for packaging design and product advertising. It’s important to highlight: Acecook Vietnam was also the first instant noodle company to create a TV commercial (TVC) in Vietnam. This advertising further popularized the company’s products, especially Hảo Hảo.

However, transportation in Vietnam at that time was not yet as developed as it is now. Saigon Beer still couldn’t find its way to Hanoi, and the Hanoi Moi newspaper couldn’t travel South. So, Acecook Vietnam’s answer was: let’s stop transporting and find a way to produce locally.

Therefore, starting in 2000, Acecook Vietnam determined its core strategy was to build and complete a nationwide factory system. This period, as veteran employees of the company recounted, involved: just building factories! By 2004, Acecook Vietnam had officially completed its factories in key locations including Ho Chi Minh, Hung Yen, Binh Duong, Da Nang, Bac Ninh, and Vinh Long.

This not only helped the company’s products maintain a consistent price and uniform quality across the country, but also facilitated access to distributors and created local employment opportunities for these areas.

Having achieved its goal of nationwide coverage as expected, Acecook continued to plan for expanding its product portfolio with more diverse offerings.

In the same year, Acecook Vietnam relocated its production plant to Tan Binh Industrial Park, Ho Chi Minh City, aiming to establish modern infrastructure to meet the market’s growing production demands. This relocation wasn’t just about updating technology lines; it was a strategic move to help the company optimize operational costs, boost capacity, and ensure consistent and stable product quality. The organizational structure was also progressively strengthened, from production and technical departments to business and marketing, in preparation for strong growth in the next phase.
At this time, Acecook Vietnam was one of the leading manufacturers of instant noodles and pho in Vietnam, with over 50 product types consumed both domestically and internationally. This was considered a milestone that ushered in a new era of development for the company.

In 2005, Acecook Vietnam relocated its factory to Tan Binh Industrial Park, Ho Chi Minh City, marking a significant advancement with a modern, closed-loop production line based on Japanese technology.

Not only ensuring a high level of food hygiene and safety, the factory also pioneers in optimizing resources and minimizing environmental impact, thereby realizing its commitment to sustainable and responsible development.

Prior to production, all raw materials are inspected to ensure they are non-genetically modified and free from pesticide residues. Production processes are controlled according to strict international standards such as ISO, BRC, IFS; finished products are also controlled to meet the standards required by Vietnamese law and the regulations of export markets.

In 2006, Acecook Vietnam Joint Stock Company established and commenced operations of a branch in Vinh Long. The objective of this branch is to expand production and meet market demand, especially in the Mekong Delta region. This branch is part of Acecook Vietnam’s expansion strategy, aiming to enhance its nationwide presence and product supply capabilities.

Beyond its production role, the factory in Vinh Long also contributes to creating employment for hundreds of local workers. With a professional working environment and attractive welfare policies, Acecook not only provides stable income but also supports the socio-economic development of the region.

Inspired by the modern pace of life, in September 2007, Acecook Vietnam launched Modern cup noodles. With its youthful, convenient style, compact design, and appealing flavor, the product quickly became popular in school canteens and offices, winning the hearts of the younger generation who were looking for an on-the-go energy boost for their busy lives.

The introduction of Modern cup noodles also marked a strong transformation in Acecook Vietnam’s product philosophy: it not only pursued Japanese quality standards but also began to focus on adding value for consumers, from the user experience to inspiring a more modern, positive way of life every day.

On April 8, 2008, Acecook Vietnam was recognized as one of the 13 official members of the World Instant Noodles Association (WINA). This membership is an undeniable testament to our company’s internationally recognized production capacity and quality control system, established according to international standards. It also marked a truly significant milestone for Acecook Vietnam in establishing a firm global position in the instant noodle industry.

On January 18, 2008, Acecook Vietnam Co., Ltd. officially changed its name to Acecook Vietnam Joint Stock Company, marking a significant milestone in the company’s development journey.

The conversion from a limited liability model to a joint stock company not only demonstrated Acecook Vietnam’s maturity in scale and management capabilities but also opened up new opportunities to attract investment capital, enhance business transparency, and develop a team of shareholders to accompany the company on its long journey.

This was also the time when Acecook Vietnam laid the foundation for a stronger development strategy, aiming to expand its market, increase production capacity, innovate technology, and continuously improve product quality to meet the increasingly high demands of domestic and international consumers.

On July 9, 2010, Acecook Vietnam Co., Ltd. held a truly solemn ceremony to be awarded the ‘First Class Labor Order’ by the President.
This esteemed order signifies the highest recognition from the state for the immense contributions made in the economic and social sectors over the 15 years since its establishment.
This award is, above all, a clear testament to the official recognition of the tireless efforts of all Acecook Vietnam employees and the company’s responsible and sincere corporate attitude towards society, serving as an immeasurably great encouragement for future development.

In 2011, Acecook Vietnam successfully exported pho to the Japanese market, marking an extremely significant milestone. In Japan, which boasts some of the world’s strictest food safety standards, this product was launched under the name ‘Pho-ccori Kibun,’ commencing full-scale sales as Vietnam’s first instant pho.
The highly perfected pho products, including soup and seasonings, received an enthusiastic reception nationwide in Japan, with sales volumes reaching 12 times the initial amount in just three years after launch. By 2017, cumulative sales had exceeded 17 million units, demonstrating that Acecook Vietnam’s extraordinary efforts and passion to spread Vietnamese food culture worldwide had indeed borne tangible results.

In 2012, the market once again exclaimed with surprise when Acecook Vietnam launched a truly “breakthrough” product. A non-fried noodle production line was fully installed at the company’s factory in Vinh Long, offering Vietnamese consumers a new choice with Mikochi non-fried noodles. Overall, the production process for fried and non-fried noodles is essentially the same, but Acecook Vietnam innovatively improved the noodle drying stage, shifting from oil frying to hot-air drying as its exclusive technique. And “Mikochi” became synonymous with non-fried noodles, continually ranking among the company’s enduring “hit” products.

From its founding, Acecook Vietnam’s undeniable strength has been its “technological capability.” With 60 years of instant noodle manufacturing know-how fully transferred from Acecook Japan to its Vietnamese entity, product lines embracing “Japanese Technology, Vietnamese Flavor” have driven numerous innovations, allowing Acecook Vietnam to grow into an industry leader.
To further solidify this strong position, in 2012, Acecook Vietnam invested a substantial sum of approximately 50 million USD to construct and operate its “Ho Chi Minh No. 2 Factory (HCM2)” within the Tan Binh Industrial Park (Tay Thanh Ward, Tan Phu District, Ho Chi Minh City).
The approximately 10,000 m² site was meticulously designed and surveyed to create a strict closed system in accordance with Japanese quality standards, making HCM2 truly one of Southeast Asia’s leading state-of-the-art instant noodle factories. All equipment and machinery within the factory are made entirely of stainless steel, boasting excellent durability and hygiene, ensuring continuous safe and secure operation for years to come.
Furthermore, the factory boasts an automation rate of over 90% and is equipped with high-speed production lines capable of producing an average of over 420 cup noodles and over 600 instant noodle packets per minute. This high production capacity has truly been a tremendous boost for Acecook Vietnam, further amplifying its already leading technological strengths.
“Why is it that instead of buying one bowl of pho for 35,000 VND, one can buy 10 packets of instant noodles for 3,500 VND each?” The answer lies solely in “technological capability.” By strengthening its automation and mass production system, Acecook Vietnam successfully achieved groundbreaking reductions in manufacturing costs, enabling it to offer affordable yet high-quality prices to consumers.

Starting in 2013, Acecook Vietnam officially launched its factory tour program, marking a pioneering step in transparently showcasing the instant noodle production process to the public. Year after year, the program has continuously expanded, becoming a close bridge between the company, consumers, and visiting groups.

Participating in the program, visitors have the opportunity to directly observe all 11 stages of the closed instant noodle production process, which meets stringent food safety standards. Additionally, many engaging interactive activities such as product sampling, Q&A sessions about instant noodles and the Acecook Vietnam brand, along with exciting gifts, have provided participants with an authentic and inspiring experience.

Over nearly 13 years of organization, more than 112,800 people have visited Acecook Vietnam’s factories, leaving with a new perspective: understanding correctly, eating happily, and spreading positivity. For many, Acecook Vietnam has become a welcoming friend, ready to open its doors to anyone with doubts, allowing the truth to be revealed through actual experience.

Furthermore, starting in 2022, Acecook Vietnam has launched online factory tours. With a 360-degree view, consumers can not only observe the overall picture and every detail but also have the advantage of rewatching stages they didn’t fully understand and choosing specific areas they wish to explore.

This format also offers greater convenience for many consumers located far from the tour sites, saving significant time while ensuring that everyone can learn about Acecook’s information and processes, easily experiencing it from anywhere with just a phone.

The year 2015 was a huge turning point for Acecook Vietnam. We closed one chapter and started a brand new one with a fresh brand identity for the entire Acecook Group! This new image and strategy were all about “internationalizing” our brand, aiming for “domestic breakthroughs and boosting our global strength.”

Twenty years ago, when there were still many uncertainties about food quality in the market, Acecook Vietnam stepped in with the slogan “Symbol of Quality.” Our special mission was to bring Japanese quality products and offer more choices to people, while also elevating the entire instant noodle industry. Fast forward 20 years, and food safety and hygiene are now the absolute basic standards every business in this field must meet. So, our products needed to reach a whole new level, offering values far beyond just a full stomach.

Realizing it was time for a change, alongside updating our brand image and name, Acecook Vietnam swapped its slogan from “Symbol of Quality” to “Cook Happiness.” Essentially, this new slogan means “to cook happiness.”

But in reality, you can cook noodles, vermicelli, pho, and hu tieu… so how do you cook happiness? To turn this slogan into an active goal, Acecook Vietnam’s leadership made “Cooking Happiness” tangible through three H’s—short for Happy!

The first ‘H’ represents bringing happiness to consumers by always committing to produce and deliver delicious, high-quality, safe, reliable products that meet their needs.

The second ‘H’ signifies bringing happiness to our employees and their families through efforts to create excellent welfare policies, a positive working environment, and by caring for both their professional and personal lives.

The final ‘H’ aims to bring joy and smiles to society as a whole. Acecook Vietnam will utilize its resources to actively sponsor and organize community and environmental initiatives, contributing to a progressively better Vietnamese society.

For Acecook Vietnam, all of these indeed represent HAPPINESS.

The year 2017 marked a significant milestone in Acecook Vietnam’s innovation journey with the official launch of Handy Hảo Hảo – the first convenient cup noodle product under the beloved national brand Hảo Hảo.

Beyond retaining the familiar rich Tôm Chua Cay (Spicy Shrimp) flavor, Handy Hảo Hảo introduces a fresh experience for modern consumers: it’s handy, quick, and can be enjoyed anywhere, anytime. The product swiftly captivated young people, office workers, and busy individuals, becoming a symbol of a dynamic and convenient lifestyle.

The introduction of Handy Hảo Hảo not only broadened the company’s product portfolio but also helped shape a new generation of instant noodle consumption trends: deliciousness, convenience, and suitability for the modern pace of life.

From then on, Acecook continued to assert its pioneering role in grasping consumer tastes, constantly innovating to lead the instant noodle market in Vietnam.

On December 12, 2017, Acecook Vietnam, in collaboration with Tuổi Trẻ newspaper, officially initiated ‘Pho Day’ – an annual event to honor the value of pho, the essence of Vietnamese rice. It also aims to promote this dish, which embodies the nation’s soul, to the world, much like how Japan has sushi or Italy has pizza.

For Acecook Vietnam, initiating ‘Pho Day’ is not just an expression of gratitude towards Vietnamese cuisine, but also a proud declaration for a national dish that deserves to reach far and wide.

‘Tomorrow begins today.’ And the journey to spread the essence of Vietnamese pho also started on a day just like that.

Amidst the 7-level spicy noodle craze sweeping the culinary community, in September 2017, Acecook Vietnam promptly rode the wave with the SiuKay Noodles product with rich seafood flavor – a familiar yet novel version with a separate chili packet, allowing users to freely adjust the spiciness to their taste.

SiuKay doesn’t just win over spicy food lovers; it also stands out with two flexible ways to enjoy it: you can have it as a rich, spicy soup noodle or stir-fry it into a savory dry noodle dish with a rich, spicy sauce.

Launched at just the right time and perfectly hitting market demand, SiuKay noodles not only pioneered the instant spicy noodle trend in Vietnam but also ignited a wave of discovery for unique spicy flavors within youth culinary culture.

In 2017, Hảo Hảo officially surpassed the milestone of 20 billion packages sold. This is an important milestone affirming the stable consumption and leading position of the brand in the Vietnamese instant noodle market.

Not only in the domestic market, Hảo Hảo continues to be honored in the Top 1,000 most famous brands in Asia according to Nielsen’s ranking, standing shoulder to shoulder with many global brands.

From a familiar product in every kitchen, Hảo Hảo has gradually expanded its influence and strengthened trust through its quality, consistency, and ability to meet consumer needs across many generations.

In September 2018, all Ho Chi Minh City office staff joyfully and eagerly ‘moved house’ to the new office. The Acecook Vietnam building is located opposite the old office area on the same road, at Lot II-2, CN8 Street, Tan Binh Industrial Park, Tan Phu District, Ho Chi Minh City.

The building features 1 basement and 6 floors with a construction area of nearly 12,000 m², a total investment of 12 million USD, and serves as a workplace for over 400 employees. Acecook Vietnam’s new headquarters is designed based on the “smart office” concept with the following characteristics:
+ Modern
+ High quality and sustainable
+ Safe – hygienic – clean
+ Energy-saving
+ Environmentally friendly

The entire process, from design drawing to construction and completion, was carried out by a renowned Japanese company. Acecook Vietnam’s new office building is a prominent highlight among the manufacturing plants in the Tan Binh Industrial Park cluster, Ho Chi Minh City.

Many customers and partners who were invited to visit this new office expressed great surprise. This is because while other foreign companies establish their headquarters in convenient central areas, Acecook Vietnam chose an outlying district. And the reasoning provided was very profound:

The leadership wants to be closely involved with the production department to ensure product quality is always optimally controlled.

The desire for every employee in the company, whether working in the office, marketing, or as a factory worker, to form a unified unit. They can meet each other within the company and share smiles, creating a friendly atmosphere like a family.

This infrastructure expansion not only helps create the best working environment and brings happiness to all employees, but also represents an investment to meet the increasingly robust development of Acecook Vietnam in the future.

Throughout its operations, Acecook Vietnam has focused on improving processes to attract and retain talent, based on an innovative strategy centered on the core values of “HAPPY CUSTOMERS – HAPPY EMPLOYEES – HAPPY SOCIETY.” To address and overcome challenges in human resource management, such as generational gaps, high expectations from young talent, difficult internal transfers, language barriers… Acecook Vietnam has implemented many internal programs to build stronger bridges to listen to and understand employees.

Acecook Vietnam utilizes a variety of internal communication tools: innovating communication methods to be more flexible with consistent content, and applying multiple communication platforms and tools, notably with the launch of the internal application ACECOOK HOME in 2022.

Acecook Vietnam officially launched its ERP (Enterprise Resource Planning) System, marking a significant step forward in the company’s digital transformation strategy and comprehensive operational efficiency optimization.

ERP is a comprehensive management system that integrates all core business functions such as finance-accounting, production, supply chain, procurement, sales, human resources management, and logistics on a single platform. By implementing this system, Acecook Vietnam aims to modernize its operations, increase transparency, standardize data, and enhance the ability to make quick and accurate decisions throughout the entire system.

The Acecook Vietnam ERP project was carried out with the collaboration of leading technology partners and close coordination among various functional departments throughout the preparation period. Its official launch not only helps standardize internal processes but also creates a solid foundation for further advancements in the future, meeting the requirements for sustainable development and global expansion.

With the firm belief that people are our most valuable asset, Acecook Vietnam consistently strives to create a work environment that ignites passion and maximizes the individual capabilities of each employee. Team building activities are regarded as a beautiful cultural aspect, an opportunity to build and maintain strong bonds among individuals within the organization, rather than just outdoor entertainment. Overcoming difficulties and challenges, Acecook Vietnam successfully provided a special networking opportunity for all employees – to meet and share together.

Thanks to creativity, a spirit of continuous learning and improvement, coupled with the unwavering efforts of the entire team, Acecook Vietnam has made a strong mark on its sustainable development journey – achieving an impressive leap from 60th place in 2023 to 13th place in the Top 100 Sustainable Enterprises ranking in 2024.

On December 6, 2024, at the ‘Enterprises Soaring in the Green Era’ Top 100 Sustainable Enterprises (CSI 100) award ceremony, Acecook Vietnam made a strong impression by climbing from 60th position (in 2023) to the Top 13 CSI 100 nationwide.

This result is a testament to Acecook Vietnam’s continuous efforts in implementing sustainable solutions. From improving production processes and reducing environmental impact to enhancing social responsibility, Acecook is gradually realizing its goal of harmonious development among the economy, people, and the green planet.

On May 5, 2025, Acecook Vietnam officially launched its Corporate Values – a crucial foundation shaping the cultural identity and guiding the collective development spirit of the entire company in the new era.

The Corporate Values serve as a compass, helping every Acecook Vietnam employee clearly understand the Organization’s Mission – Vision – Values, and especially the 5 new Action Spirits: Integrity – Collaboration – Innovation – Excellence – Self-Reliance and Responsibility.

The introduction of this set of values marks a significant step forward in Acecook Vietnam’s journey to build a modern and sustainable corporate culture. This is not only a compass for a modern and sustainable corporate culture but also a foundation for each member to develop comprehensively, together creating a positive, fair, and inspiring work environment. Because Acecook believes that when every member acts with a shared spirit, the company will go even further in realizing its long-term mission and vision in the Vietnamese market and the wider region.